Memorial Day Weekend Sale 25% Off Sitewide
*excludes enewton*
Sale ends Monday May 25th at 11:59 pm
Sunday, May 24th Both Stores Closed
Monday, May 25th Hillcrest Closed and Downtown Open 10-4
Ama La Vita means “Love Life” in Italian.
More than a name —Ama La Vita is a lifestyle.
Downtown Rochester Location
Women’s Clothing, Accessories, Home Decor, Gifts, & Littles
Hillcrest Rochester Location
Women’s Clothing, Home Decor, Accessories, Littles, Dance Shoes & Attire
Blog Posts
Gift Guides
🎁 The Ama La Vita Holiday Gift Guide 2025 Thoughtful gifts for everyone on your list — made easy. Holiday gifting should feel joyful, not stressful — and this year,...
Spring Is Rolling In
A few of Ginger’s faves in store now!